Bluey LEGO®! Now Building…
Calling all builders, big and small! Explore the world of Bluey brick by brick with six brand-new LEGO® sets across the LEGO 4+® and LEGO DUPLO® ranges, inspired by your favourite Bluey moments!
The LEGO Group and BBC Studios have today announced a new partnership that will let families and fans of all ages explore the world of Bluey like never before, with an exciting collaboration launching with six new LEGO Bluey sets across the LEGO 4+ and LEGO DUPLO ranges.
The partnership aims to create fun moments of imaginative roleplay and creativity for families, as they build, connect and play out their favourite scenes from the show.
“This partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission,” said Michaela Edgerley Stovicek, head of preschool at the LEGO Group.
“We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers,” said Julie Kekwick, head of licensing hardlines consumer products at BBC Studios “
Bluey fans and builders of all ages can look forward to the reveal of six brand-new Bluey LEGO sets in the next few months, before their release in June 2025… for real life!
Keep an eye out for your first look at more Bluey LEGO news on the Official Bluey Website and LEGO.com
