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Bluey fans can bring the Heeler fun to life with exclusive make-your-own plush and accessories workshops at Build-A-Bear!

Build-A-Bear Workshop is excited to announce the launch of its first-ever Bluey collection, bringing the beloved Heeler family to Build-A-Bear’s furry friends lineup!

Fans of Bluey and Bingo will be delighted to meet these cuddly characters, dressing them in their exciting new costumes and accessories.

The Bluey Build-A-Bear collection includes the make-your-own Bluey plush that features her name on the hand, along with Bluey’s adorable little sister, Bingo. Accessorise these furry friends with Granny Janet and Granny Rita costumes, as well as a sleeper and T-shirt

Fans can even add the iconic Bluey theme song and character phrases to their plush! Get your Heelers set for endless adventures and fun, whether playing “Grannies” or just having a cuddle with a snuggly companion.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear. We’re excited for our guests to experience the ‘stuff they love’ with Bluey and Bingo and create lasting memories with their new furry friends.” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

Back in stock at BUILD-A-BEAR

Guests can visit participating Build-A-Bear Workshops or shop online to get their hands on the lovable Bluey and Bingo plush.

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Learn more about the Bluey Build-A-Bear collection!

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