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Get ready for build mode! Take an extra-special first look inside the brand new bluey lego duplo sets

The LEGO Group and BBC Studios are unveiling the hotly anticipated new Bluey playsets from their Bluey™ collaboration. The sets welcome Bluey and her beloved family into the world of LEGO® play for the very first time with six new LEGO Bluey™ products – all launching from 1 June 2025.

Builders aged 2 and up can dive into hands-on play adventures with the two sets from LEGO DUPLO.

Bluey’s Family House

The LEGO DUPLO Bluey’s Family House with Memory Game set gives kiddos aged 3+ and their families a fun building experience combined with two engaging memory games.

After building the iconic Heeler Family House, families can make their own fun with a twist-the-spinner memory game that pairs items and figures. The other side of the spinner introduces a second challenge, where players can pair bricks to create well-known items from the show.

Enjoy the endless, or as Bingo would say “bottomless”, fun and settle any ties with a round of memory snap! The set includes figures of Bluey, Bingo, and Mum.

<strong><strong>LEGO DUPLO Bluey’s Family House with Memory Game</strong></strong>

The LEGO Bluey sets will be available for purchase via select global retailers and LEGO-branded channels from 1 June 2025.

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Ice Cream trip

The LEGO DUPLO Ice Cream Trip with Bluey set offers immersive role-play fun, where kiddos can recreate some of their favourite moments from the TV show – alongside valuable life lessons and, of course, ice cream.

This set helps children understand the emotions involved in enjoying a treat, being “fairly fair” in taking turns (in Bandit’s words) and sharing special moments together.

It offers a fun way for children to develop important skills while playing. The set includes two DUPLO figures, Dad and Bluey, as well as Bobo, their family car.

<strong>LEGO DUPLO Ice Cream Trip with Bluey</strong>

The LEGO Bluey sets will be available for purchase via select global retailers and LEGO-branded channels from 1 June 2025.

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explore the Lego 4+ Range

The four LEGO 4+ products are crafted to be easy, enjoyable, and engaging, all while considering the developmental stages of 4 to 5-year-olds and centred around the themes and interests they love.

first look

The LEGO® Bluey app

Wackadoo! The LEGO® Bluey app is coming soon!

Get ready to join Bluey, Bingo, and all your favorite characters from the beloved TV series in a brand-new digital adventure!

Learn more

More Bluey Lego

Explore the world of Bluey brick by brick with six brand-new LEGO® sets across the LEGO 4+® and LEGO DUPLO® ranges, inspired by your favourite Bluey moments!

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