New Ways to Play!
For each toy, we’ve included a bit of extra advice to get more out of a play session, with extended play ideas that go beyond the obvious. Spark their imagination with our new ways to play!

Plush/stuffed toys provide comfort and security, offer loads of open-ended play potential and help kids develop emotional skills. They’re also just really cute! For fans of Bluey, there’s a whole host of plushes on offer suitable for all ages.
As well as Bluey and Bingo in all kinds of guises you can get plushes of school friends like Mackenzie and Chloe and even recreations of toys from the show like Unicorse, Bob Bilby and Chattermax. Some have built-in sounds or interactive elements, while others are just designed for a great big cuddle. Shop some of our favourite finds here.
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For each toy, we’ve included a bit of extra advice to get more out of a play session, with extended play ideas that go beyond the obvious. Spark their imagination with our new ways to play!
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Muffin is one of the show’s most popular characters, so it’s no surprise she’s joined Bluey and Bingo in being immortalised as a Build-a-Bear. The 25cm plush can be customised in a number of ways, including adding sounds, scents and outfits. A set of Muffin’s most famous phrases is available as an option, but fans will probably get most excited about one of the outfits on offer: a spotted headscarf and glasses that’ll transform her into Granny Mobile’s infamous Gladys!


This 13” plush comes loaded with 9 of Bluey’s popular phrases from the show, including “let’s do this” and “for real life”, all of which play with a squeeze. Bluey also plays her theme tune so kids and their families can dance along. A quick tip if you find yours is only playing a few of the phrases: open it at the back and make sure the demo mode is turned off!


The perfect partner to the talking Bluey plush, this adorable Bingo version has a similar 9-phrase voice bank (featuring Bingo favourites like “I’m a keepy-uppy expert” and “Will you play games with us?”) plus the Bluey theme tune. She’s slightly smaller than Bluey (just like in the show) standing 12 inches high.


Baby Bluey from the iconic episode Baby Race is brought to life in this sweet interactive toy that encourages role play for little ones. Bluey plays 10 different baby sounds (like crying, giggling and cooing) and comes with removable accessories including a bottle, dummy and nappy that help your child play the puppy parent. This would be a particularly great gift for a preschooler who’ll soon be welcoming a new sibling to the family, allowing them to practice their caring skills before their arrival.
Bluey’s BFF Mackenzie, the cute Border Collie from New Zealand, is perfectly recreated in this compact, supersoft plush with embroidered details. At under 10 inches in height it’s the perfect size for a younger child, or one who wants something they can carry around and cuddle everywhere they go.
This mini plush isn’t just cute, it’s practical too! Designed to help little ones hone their motor skills, Dress and Play Baby Bluey comes covered in zips, buckles, buttons and ties that can be fastened and unfasted repeatedly so kids can practice skills they’ll need for real life.
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If you know someone – young or old – who knows every episode of Bluey back to front and inside out, then this pack of two puppets will give them an opportunity to show off their knowledge. They’ll have so much fun recreating famous moments with two of Bluey’s most famous eponymous guest stars, Unicorse and Bob Bilby. Just like in the show, these plushes are puppets, meaning the pretend play options are endless!


Bluey + Squishmallows is a match made in heaven, and a number of popular characters have been turned into soft, squishy plushes that are crying out to be cuddled. This Bluey version is a generous 10 inches tall, with all her most prominent features recreated in the curvy, rounded style that Squishmallows is known for. You won’t be able to resist giving her a good squeeze.
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Fans of Bingo will love adding her best friend Lila to their Bluey plush collection. The sweet Maltese puppy comes in deluxe white plush with all the details you’d expect, including Lila’s cute little nose with embroidered trim. Her legs bend so she can sit down and join your kid while watching one of Lila’s episodes, like Daddy Drop-Off or Handstand.
Of the many toys that feature in episodes of Bluey, few get such a strong response as Chattermax, the noisy interactive toy Bluey keeps “losing”. The good news for parents is this version is completely noise-free. The good news for kids is that Chattermax is just as cute and fun as a plush as he is when he sings, dances and hides in the back of the cupboard.
If you thought the 10-inch huggable Squishmallows were good, wait until you see these! Bluey, Bingo and Muffin are all available as chubby, cuddly Squishmallow plushes that double as travel pillows or bedtime companions. To keep them perfectly round their legs and arms are recreated as sewn-on details but turn them over and you’ll find the tails are right where they ought to be.
These Bluey and Bingo plushes are made with 100% recycled materials, so not only are they super cute, they’re sustainable too. They’re suitable from birth and machine washable, and with their slightly muted colours and stay-soft fur, they’re crying out to find their home in a nursery near you. If there’s no newborn in your life, they’d be just as good for kids of all ages…and we mean all. Grown-ups deserve plushes too!
Standing 10 inches high, these perfectly round plushes definitely live up to their name, transforming Bluey and Bingo it snuggly, huggable blobs! When they’re not being hugged, they stand up on their own and look great perched on a bookshelf or mantel, turning them into the talking point of any kids’ bedroom.