Find out more about Bluey’s world
A one-of-a-kind guided immersive experience, taking you into the Heeler family’s iconic home and beyond!
learn more and book ticketsLook inside: Bluey’s World is Officially Open!
Yesterday marked the grand opening celebration of the highly-anticipated immersive experience that brings Bluey’s world to real life
The doors have officially opened to Bluey’s World, with an opening ceremony to mark its debut in Brisbane, Australia.
Located at the expansive 4,000sqm custom-built Northshore Pavilion in Brisbane, Queensland, Bluey’s World offers a unique guided experience for families and fans. With innovative set designs, interactive games, and activities for children and adults alike, Bluey’s World has been carefully curated to mirror the spirit of the series, encouraging creative play and connection.
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“We’re thrilled to throw open the Heeler’s front door and welcome families to Bluey’s World,” said Kate O’Connor, Director Brands and Licensing, BBC Studios ANZ. “This experience is one-of-a-kind, offering fans a unique way to engage with Bluey in an imaginative, hands-on environment. We hope it will inspire children and parents alike to enjoy moments of play and creativity, just like the Heelers.”
inside the launch event
A sneak peak into Bluey’s World:
- Enter Bluey’s house, where you can explore the living room, Bluey and Bingo’s bedroom, playroom, kitchen, and have a play in the backyard, complete with a poinciana tree.
- Dive into iconic Bluey games like “Keepy Uppy” and “Magic Xylophone”.
- Enjoy an extra hour of fun after the guided tour in an indoor playground inspired by Bluey’s Brisbane neighbourhood.
- Hungry tummies? There are delicious food options for all tastebuds. Be sure to try a Spring Roll from the Golden Crown Takeaway or a Pizza Girl’s pizza.
- Swing by Alfie’s Gift Shop for exclusive Bluey’s World goodies – from toys and clothes to perfect keepsakes.
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Andrew Powell MP, Queensland’s Minister for Environment and Tourism, and Minister for Science and Innovation said “Bluey’s World being staged right here in Brisbane is a match made in heaven. Queensland is Bluey’s home for real life, and this one-of-kind immersive experience takes fans right through the Heeler’s front door and into the wonderful animated world we all know and love but with surprises and delights at every turn that will make fans of all who experience it.”
“This event is fantastic and you can feel, see and experience the passion and attention to detail at every turn. We can’t wait to welcome you to Bluey’s World and Queensland, where there are so many wonderful things to see, do and explore.”
Adrian Schrinner, Brisbane Lord Mayor said “Bluey showcases the best of Brisbane and we can’t wait to roll out the blue carpet and share our fantastic lifestyle with the world. The highly-anticipated Bluey’s World experience will bring fans from across the world to Brisbane, creating more to see and do in our city, boosting our economy and supporting local jobs. I encourage fans of the show to come and experience all that the Heeler family’s hometown of Brisbane has to offer – for real life!”