Whether you’re a kiddo (or just a kid at heart), get ready to explore a range of Bluey products that celebrate your favourite characters and moments. The brand new shop brings a little Bluey fun wherever you go with a range designed for fans of all ages!

The new Bluey e-store is a fandom-first destination, featuring capsule collections available in sizes for all ages. The launch range includes four exclusive product lines, with a second drop due to arrive in November, offering fans around the world the chance to celebrate Christmas Bluey-style!

better gnomes and gardens

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Nestled at the end of a cul-de-sac in suburban Brisbane is a house that needs no introduction. Home to Bluey’s Family, this house is the backdrop to iconic Heeler moments and the setting for a collection that channels the fun, nostalgia and warmth of an Aussie afternoon in a sun drenched, gnome-filled, backyard.

Boo-ey!

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From fruit bats who stay up all night to ghostbaskets who’ll keep you up at night, this retro-inspired range reimagines two fan-favourite episodes in designs that are perfect for adding some Boo-ey to your wardrobe this Heelerween!

Shoppers beware: your items could be haunted by a Ghostbasket, or even more terrifyingly, the grannies!

You’re doing great!

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For the moments when you’re caught up ‘running your own race’, this design is a gentle and welcome reminder that you’re doing great.

Perfect for Mum or the person in your life that helps you reach your milestones, this design recognises their learning to do things for the first time, running their own race and winning it too (amongst the happy tears).

coconuts!

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Fashion never stops… and Muffin’s skipped her sleep! Giving sass, drama and facts with a side of no sleep, this design showcases why Muffin has won the hearts of kiddos, parents and the sleepless alike.

Share your love of the flamingo queen with this new collection that cuts through sleep deprivation with a message that’s impossible to snooze.

What fans can expect:

• Exclusive capsule collections celebrating iconic Bluey stories and characters.
• A limited-time Christmas range landing in early November.
• Products for fans of all ages and sizes.
• Upcoming exclusives featuring never-before-seen designs!

The Bluey shop is now live in the UK, US and elsewhere around the world; with an EXTRA SPECIAL Australian launch planned for early 2026. Fans can start shopping today here, and learn more about our launch collections below.