Bluey Lovies award entry 2022

• Key social links: YouTube | Facebook | Instagram | TikTok
• Total social community of over 3.35M fans across YouTube, Facebook, Instagram, TikTok, Twitter and Pinterest
• We have a highly engaged audience across channels, with almost 3M page views per month on Facebook alone
• We’ve built a truly global social network for Bluey’s fans, with YouTube channels in 7 languages, Facebook pages in 4 languages and Instagram accounts in 2 languages
• TikTok launched in May 2022, and has grown quickly to over 200,000 followers in one month with over 10M views, 1.8M likes and counting
• The Bluey theme song has quickly spread across TikTok, now used in almost 24,000 videos
• Exclusive digital content series of 20 ‘Bonus Bits‘ created for social has generated almost 69m views on YouTube, and 7.5m impressions and 2.7m video views on Facebook
• Consistent highly positive fan sentiment across all platforms and content – demonstrated by engagement on recent Logies award win posts, with over 70k interactions across platforms
• We give back to the fans, regularly featuring user generated content across our social channels. These fan posts are some of our highest-performing