Total social community of over 3.35M fans across YouTube, Facebook, Instagram, TikTok, Twitter and Pinterest
We have a highly engaged audience across channels, with almost 3M page views per month on Facebook alone
We’ve built a truly global social network for Bluey’s fans, with YouTube channels in 7 languages, Facebook pages in 4 languages and Instagram accounts in 2 languages
TikTok launched in May 2022, and has grown quickly to over 200,000 followers in one month with over 10M views, 1.8M likes and counting
The Bluey theme song has quickly spread across TikTok, now used in almost 24,000 videos
Exclusive digital content series of 20 ‘Bonus Bits‘ created for social has generated almost 69m views on YouTube, and 7.5m impressions and 2.7m video views on Facebook
Consistent highly positive fan sentiment across all platforms and content – demonstrated by engagement on recent Logies award win posts, with over 70k interactions across platforms
We give back to the fans, regularly featuring user generated content across our social channels. These fan posts are some of our highest-performing