Wackadoo! We are thrilled to announce that Bluey has partnered with Stuck On You to bring fans an exciting and customisable range of children’s labels and products.

Featuring loads of fun Bluey designs and available in a variety of colours, the range includes Stick-On Labels, Iron-On Labels, Drink Bottles, Food Jars, Bentos and Bags.

Release dates


Stick-On Labels are great for labelling food containers, drink bottles or even your favourite books and toys!  These are safe for use in the microwave, dishwasher and freezer.

Iron-On Labels are perfect for labelling school jumpers, sports gear, gloves, hats and anything you want to wear when you play dress-up with Mum and Dad!  These are safe for the washing machine and dryer.

Labels available 23 June

Food Jars & Drink Bottles

Insulated and leak-proof jars are perfect for keeping your food at just the right temperature – great for those baked beans! 

The drink bottles are perfect for keeping hydrated on those long journeys to the creek or as you play fun games with friends – like Shadowlands or Keepy Uppy!

Food Jars & Drink Bottles available early July

Bento BoxEs & cooler Bags

Perfect for your school lunches, picnics or even camping trips! Bento Boxes are a fun and easy way to organise your lunches & the insulated and thermal lined cooler bags are perfect for transporting meals to school.

Bento Boxes & Cooler Bags available mid-July

Backpacks, Bags & Bag Tags

For carrying books, sports gear or all the essentials of your next great adventure! You can also grab a personalised tag for your bag, luggage or other belongings.

Backpacks, Bags, & Bag Tags available late July.

Products are available in Australia and New Zealand through online order only. Please visit the Stuck On You website for more information:

Australia – https://www.stuckonyou.com.au/bluey
New Zealand – https://www.stuckonyou.nz/bluey